Should You Hire a PR Agency or Build an In-House Team?

As you continue to grow your business, you’re going to find that all the different hats you’re wearing are weighing you down to the point that something has to give. That means you’re going to have to find people to whom you can delegate responsibilities. In most cases, you will need someone to take over the P… Read more

Do Journalists Make Good PR People?

How easy is it to jump from journalism to public relations? Some argue that it’s simple, while others say that it’s nearly impossible. Journalists do face some unique challenges when they want to make the leap to PR. Let’s take a look at the pros and cons.

Pros

Of course one of the major pros for journalists ma… Read more