The Do’s and Don’ts of Writing a Press Release
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When done correctly and with care, a press release can be a great way to get the attention of journalists and editors and earn some coverage.
So how do you write a press release that gets attention, pickup and press coverage? Let’s start with the basics.
Tips for Writi
… Read moreHow to End a Press Release
No matter what you write, the ending can be tough to draft. You are concluding your thoughts, so you want to make them impactful.
How to End a Press Release
Every press release you write should end with:
- A call-to-action – what you want people to do.
- A boilerplate description of your company.
- Direct co
5 Traits of Good Press Release Writers
Being a good writer doesn’t automatically mean that you can be a good press release writer. Press release writing is its own beast, and while there are certainly some skills from other types of writing that will help you write great press releases, there are also some traits unique to press release writing … Read more
How Press Release Writing Has Made Me A Better Writer
Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How?
- The more I write,
4 Apostrophe Mistakes to Avoid
Apostrophes are tricky things for many people. I see them misused all the time, in blog posts, press releases, marketing materials, etc. And while you might think a misused apostrophe is nothing to call the grammar police over, I beg to differ. Misusing an apostrophe can change the meaning of words and an e… Read more
The 5 C’s of Press Release Writing
If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.
But I also realize that with all the various tips and … Read more
The Wrong Way to Use Keywords in Press Releases
No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized … Read more
The AIDA System of Writing Press Releases
In Glengarry Glen Ross (one of the best movies ever), Alec Baldwin’s character Blake delivers a speech to some underperforming salesmen. During the hilarious, profanity-laden speech, Blake discusses the AIDA method of selling.
If you’ve been in the marketing world for a while, you probably know what A… Read more
Best Press Release Angles: How to Find the Perfect Story Angle for Maximum Media Coverage
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Press Release Angles
Finding the right press release angle is the difference between your story landing on a journalist’s desk or in their trash folder. A compelling story angle transforms ordinary company news into newsworthy content that reporters act… Read more
The Dos and Don’ts of Optimizing Your Press Release
As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days.… Read more