Stop Writing Press Releases. Start Writing Feature Releases.

Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that.

The truth … Read more

Break Free from the Basic Press Release Template

Press Release Format

Have you noticed how at least 90% of press releases are pretty much the exact same? Sure, the company name is different and the buzzwords might vary, but overall, nearly every press release reads the exact same. They’re written in the same style, and there’s really nothi… Read more

The Problem with Press Release Quotes

Ask AI for a short summary of this article 

Most press releases suck. They’re boring, self-indulgent, and written according to the same template everyone else uses for their press releases. One of the most annoying things about the press release template is the boring, lifeless executive quotes i… Read more