Do You Understand the Real Purpose of Press Releases?
We spend a lot of time on this blog discussing tips for writing better press releases and interacting with reporters more effectively, but I think it’s important that we take a step back and remind ourselves what the true purpose of the press release is. Thanks to online press release distribution website… Read more
Why You Should Send Your Press Releases To Clients And Prospects
Whenever you think about distributing press releases, you probably focus on targeting key members of the media or maybe publishing them on various online press release directories. But did you know you can get even more from your press releases by sending them to clients and prospects?
Here are a few of th… Read more
A Few Simple Rules for Link Building with Press Releases
One of the main ranking factors used by Google and other search engines is the number of links a website has pointed at it. The more back links from quality websites your site has, the higher it should rank for the keywords you’re targeting.
Not surprisingly, press release distribution is one of the most pop… Read more
How Often Should You Send Press Releases?
At what point does “sending out a lot of press releases to gain exposure” (which generally is a good idea), become “I just angered every single journalist that covers my industry”? It’s easy to blacklist yourself and your entire company by constantly sending out press releases to newspapers, especially … Read more
5 PR Campaigns that Changed the USA
Some public relations campaigns are fantastic and make companies a lot of money. However, there are some campaigns that literally change the world! Whether their creators knew it at the time or not, these five examples influenced the world we live in today in many ways.
1. Keep America Beautiful
A careles… Read more
The Components of a Press Release: An Overview
Parts of a Press Release
Whether you’re writing a new product press release, announcing an event, or praising the hire of a new CEO, the key parts of a press release remain the same.
This post is for those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply … Read more
Does Your Press Release Pass the “Who Cares?” Test?
If you’ve followed this blog for any period of time, you know I’m a firm believer in the “leaky faucet” approach to press release distribution. This approach involves sending high quality, newsworthy press releases out on a regular basis with the hope that you’ll eventually find your press release in the … Read more
8 Reasons Your Press Release Got Rejected Online
Online press release distribution has become an integral part of most PR campaigns. Thanks to the internet, you can now get your news spread faster than ever before.
But just because you submit your press releases to a news directory, doesn’t necessarily mean it will be accepted. News websites have stand… Read more
The Wrong Way to Use Keywords in Press Releases
No matter what you think of it, optimizing your press releases for the search engines is important. Between the prevalence of online corporate news rooms, press release distribution websites, and news sites like Google News, your press releases are getting posted all over the web. If they’re optimized … Read more
The 5 Little Things You Should Do on Social Media Every Day
When your social media campaign is under way, you may wonder what daily tasks you can do to keep your numbers rising and traffic flowing. Here are five simple little things you should do every day to maintain a healthy campaign that will get noticed for months and years to come.
1. A Little Chit-Chat
Sometime… Read more