Google Confirms the Importance of PR in SEO

Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more

4 PR Moves to Boost Your Crowdfunding Campaign

Whether you’re using Kickstarter, Indiegogo, or another crowdfunding website, you need to find ways to get people interested in your project and giving out their hard-earned money. If you don’t, your campaign might fail and your project could fall on its face.

PR and social media can really help you get t… Read more

Video Best Practices for Your Crowdfunding Campaign

Crowdfunding only works if you capture your audience’s attention. Like it or not, a video is absolutely the best way to get that attention, no matter what your ultimate project will be.

Not only does a great video get the point of your project across to your audience quickly and efficiently, it also gives th… Read more

The Shocking Truths Behind “Viral Videos”

I can’t tell you how many stories I hear of clueless CEOs who go out to their PR team and tell them to “make us a viral video.” Not knowing how the web really works, they think it’s as simple as coming up with the most genius idea ever, filming it, and collecting the money from the Internet truck that pulls up to you… Read more

Why Your First Paragraph in a Press Release is Crucial to Success

There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone. 

However, you can get away with one or two slip-ups in some areas of your press release. F… Read more

When You Need to Take a PR “Sick Day”

I don’t get sick a lot, but when I do, it hits me like a ton of bricks. I’m laid up for a few days hacking my brains out and trying to breathe the best I can just hoping it will pass by soon. Recently my bi-annual bout hit me and I was forced to take a week off. Well, I still worked from my bed, but it’s like I was taking sic… Read more

Turning a Press Release Into a Viral Video

Whether a press release gets printed by all the media outlets you wanted it to or completely tanks, there’s always a sense that there’s nothing else you can do with it. Its purpose has been used up and aside from plopping it up on your website’s “news” page, there’s no reason to keep it around.

Except there’s a… Read more

There’s Nothing Wrong with Admitting You’re Wrong

I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else.

The problem is that this doesn’t fly in business. If yo… Read more

Should You Still Be Putting Keywords In Your Press Release Headlines?

We all know that SEO has evolved drastically over the past year or so. What once worked no longer works today, and if you don’t adapt, you run the risk of damaging your online presence. Simply put, the traditional SEO press release is dead. The days of stuffing your press releases with keywords and keyword-r… Read more

Keeping Your Email Content Crispy Fresh

An email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.

How do you keep the content fresh afte… Read more