The Value of Adding an Info Box to Your Press Release

While the main goal when sending a press release is to have your story ultimately get picked up by the reporter, the first and most important thing you’re trying to do is to get your press release read. And with reporters receiving dozens—even hundreds—of press releases day in and day out, this is often a mor… Read more

Different Press Releases Have Different Audiences

John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”

While your press release writing might not earn y… Read more

The Most Important Questions to Ask when Negotiating an Exclusive Coverage Agreement

Offering a reporter or media outlet an exclusive can give them a huge incentive to cover your story. Every outlet wants to be the first to cover a big story, so offering them an exclusive is a great way to pique their interest while at the same time building their trust and taking the relationship to the next le… Read more

Writing Contributed Articles for PR? It’s Not About You.

The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindlin… Read more

Trendjacking or Hopping on Trends: Good or Bad in the Long Run?

Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.

With all this scouring, though, you notice a hot new trend, … Read more

3 Ways You Can Improve Your Press Release Closing Sentences

Stories are only as good as their endings. If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, it will be the main thing they remember, guaranteed.

This goes for every single thing you write, be it a creative … Read more

What Your PR Team and Sales Team Should Be Doing for Each Other

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’… Read more

Why You Should Be Using Long-tail Keywords in Your Press Releases

It’s true, if you’re using press releases simply for search engine optimization, you’re “in them” for all the wrong reasons. However, that doesn’t mean you don’t want to use best SEO standard practices when composing them. And in this day and age, that mea… Read more

Press Releases During PR Disasters

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said something ridiculous and gotten into a ton of trouble over it. The news is reporting it on a constant loop. You realize your press release job just got that muc… Read more

How to React When Good Intentions Backfire Online

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more