Calls to Action: 5 Tips to Make Them Better

Great calls to action are usually part of a great design and they contain great copy. Moved to click a call to action on a website? It is usually because it stands out from the page and because the wording intrigues you. If there are multiple CTAs on a site, they must be differentiated from each other both by col… Read more

5 Tips for Effective Email Newsletters

Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the th… Read more

6 Free Online Tools for Small Business

Starting a business is hard and keeping it in the black is even harder. It seems everyone wants a nice chunk of change between bills, rent, taxes, and salaries. With all that money going out the door, finding a free service to handle an aspect of your business is awesome news.

Thankfully, free online service… Read more

Yes, It IS Possible to Sell a Service on Instagram

Perhaps you have never considered Instagram for your business. If you are an accountant or an attorney, maybe you didn’t think your line of work was creative enough. Now it might take a little more work, but you can definitely sell your skills and services on Instagram.

Instagram, like Pinterest, Faceboo… Read more

7 Social Media Dos and Don’ts for Healthcare Providers

As a physician, nurse, or other healthcare provider, you must be always “on.” Your patients need answers and a lot of time you must think on your feet, respond quickly to situations and look for solutions. As we continue to grow as a global society, the needs of patients will only grow too.

Especially when it … Read more

What’s the Best Time to Publish a Press Release?

It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists a… Read more

6 Steps for Becoming a Social Media Influencer

You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but what you don’t know is how to let everyone else online know about you. You want to become an influencer on… Read more

Funny & Fearless: How it can Work for You on Social Media

Wait, wait! Don’t run away just yet. There is a way for your business to show a little personality and be funny on social media. Granted, there have been jokes that have bombed by well-known businesses, but overall, posting a joke will have your customers laughing and will garner you new fans. To be successf… Read more

Outside the Link: Google’s Crowned PR as the New SEO

Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more

Public Relations Tips for Small Town Folks

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When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latt… Read more