5 Things to Check before Sending That Press Release
So you’ve just written a press release, and you’re ready to blast it out to your media list. Not so fast, partner. Before you send out a press release, you need to do a quick quality check to ensure it’s the best it can be.
Here are 5 simple things to check before sending that press release.
1. Your story’s newswo… Read more
20 Ways to Get More Quality Website Traffic
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors wh… Read more
Metrics for Measuring the Success of Your Online Press Releases
With online press release distribution still remaining a powerful tool for generating buzz and increasing search engine rankings, more and more companies are looking for ways to track the effectiveness of their press releases. Sure, your press release distribution company likely offers you some lev… Read more
What’s the Goal of Your Press Release?
Why Issue Press Releases?
Any time you send out a press release, you should have a specific goal you’re working toward. If you don’t have goals, your press release distribution will be aimless and ineffective, and you’ll never be able to effectively measure your results because you h… Read more
Press Release Target Audiences: Complete Guide to Audience Targeting
The Target Audience for Your Press Releases
Understanding your press release’s target audience is the foundation of successful media outreach. Whether you’re announcing a product launch, sharing company news, or managing a crisis, knowing exactly who should receive your message determines … Read more
7 Important Benefits of Press Release Distribution
What Is Press Release Distribution?
Most people think of press release distribution as simply the process of sending their press releases out to the journalists on their media list, but when done properly, it’s an intentional process that is much more than that.
Press release distribution is a strategi… Read more
Statistics Highlighting the Importance of SEO Press Releases
In the past, we’ve touched on the subject of optimizing your press releases for the search engines. As press release distribution has shifted steadily toward an online activity and with more companies placing news rooms on their websites, it’s become increasingly important to optimize y… Read more
5 Rules for Getting Your Press Release Noticed
Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more
The Dos and Don’ts of Optimizing Your Press Release
As press release distribution has shifted from an offline to an online activity, a growing number of marketers are realizing the potential press releases have for increasing a company’s search engine presence. Simply put, SEO and press release writing go hand in hand these days.… Read more
Are Multimedia News Releases the Future of PR?
Multimedia News Release
A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more