Making a PR U-Turn
You know what they say about best-laid plans – not everything works out for the best, no matter how hard you try. You could literally come up with the best PR idea in the history of the known world, and due to any number of factors, it might still backfire at some point. It’s not necessarily anyone’s fault, time… Read more
4 Tips for Launching an International PR Campaign
You’re the owner of a widget factory and you think that your products are perfect for the people of Canada, Central America, the Amazon Basin, Sub-Saharan Africa or perhaps the entire Indian subcontinent. You’re ready to take on the world, but how do you make sure the world doesn’t tak… Read more
5 Steps for Creating a Public Relations Strategy
Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise. Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counti… Read more