The Dos and Don’ts of Using YouTube for Your PR Campaign

YouTube is more than just sleeping kittens and “jackasses” performing insane motorcycle stunts. So how do you, as a PR pro, own YouTube? Here’s how other PR pros have made good with the popular video sharing service:

Create Good Will – Fact: Public relations is all about creating good will. Fact: People (i… Read more

A PR Pro’s New Client Checklist

Making the decision whether or not to accept new clients can sometimes be daunting. The first instinct of many business owners, especially when first starting out, is to take on every Tom, Dick, and Harry who comes along. You want a lot of business, and a lot of business means a lot of money, right? Not necess… Read more

10 Things Journalists and PRs Hate About Each Other

If you’ve been in the industry for any amount of time at all, you know that some PRs and journalists get along as well as cats and dogs. This isn’t always the case, but the truth is most journalists and PRs have at least a few pet peeves concerning each another.

That’s why we’ve come up with this list of 10 things j… Read more

Public Relations & Ethics: Why the Bad Reputation?

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation.   This reputation is a dirty little non-secret, and one many public relations professionals prefer not to … Read more

Pick a Public Relations Specialty for a Career Jumpstart

You were born with a silver tongue and a head for publicity. You know you want to be a public relations professional. But knowing you want to “work in PR” and actually finding a job are two different things entirely. … Read more

Does My Company Really Need a Media Kit?

Most PR pros have seen their fair share of media kits. Some are elaborate and impressive, while others are little more than some flyers and documents stapled together. These bundles, which often come in folders or even clunky three ring binders, are handed out by companies to the press in order to provide a… Read more

5 Tips for Serving as a Company Spokesperson

PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. … Read more

Choosing the Target Audience for Your PR Campaign

Imagine your client is an opera singer who has been lauded for excelling at a challenging role. Right now she’s only famous inside her native country, but she has hired you to elevate her to worldwide fame. Or perhaps your company’s India branch has been accused of labor violations, and it… Read more

Public Relations at the Local Level

When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. … Read more

7 Habits of Highly Effective PR Magnets

PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time aga… Read more