8 Signs You Need to Improve Your Press Release Writing
Over 70% of journalists look for press releases as their primary source when looking for information about a brand. A well-written, relevant press release can help boost your brand. Unfortunately, many people don’t know how to properly write a press release.… Read more
What Is PR Newswire?
What is Cision PR Newswire?
Cision PR Newswire is a leading press release distribution service that helps businesses share their news with media outlets, journalists, and target audiences worldwide. This comprehensive guide breaks down everything you need to know about this powerful communication… Read more 7 Tips for Using Metrics to Improve PR Campaigns
Thanks to the date from metrics, it has become easier to measure the effectiveness of PR campaigns. Historically, in order to gauge how successful a particular campaign was, PR professionals had to rely on somewhat mysterious reach and circulation numbers. Now anyone can improve their PR campaigns usi… Read more
What’s the Best Time to Publish a Press Release?
It’s Friday afternoon around 3pm and you have finally finished the press release that you worked on throughout the past week. You have major news regarding your company and spent time crafting the headline, the lead, and the perfect quote. The problem is it’s Friday afternoon and you know if journalists a… Read more
How to Guarantee Your Press Release Won’t Be Read
On average, I receive fifty press releases each day. On top of that, I receive an additional 100 correspondences. My inbox is a disaster area. I have over 300 unread emails in my inbox from the past ten days and it’s likely that eighty percent of those are press releases. The question is: why do I read on… Read more
5 Reasons People Hate PR Pros
Public Relations professionals have a PR problem of their own. While they work tirelessly to shape public perception for others, they often find themselves cast as spin doctors and manipulators. The irony isn’t lost on anyone, least of all PR pros themselves.
It seems like I can hardly go a day with… Read more
PR Measurement Tips to Grade Your Campaign’s Performance
Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?
PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more
Pay-for-Play PR – Is the Gamble Worth It?
Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. … Read more