Pick Up the Phone to Make Your Pitch
Press releases. We write them in an attempt to capture the interest of overworked journalists. If we do a good enough job (and with a little luck), they’ll pick up the story and run with it.
But is a written press release the only way to go about it? Is there anything we can do to supplement our PR efforts? You bet… Read more
5 Tips for Involving Your Employees in Your PR Efforts
Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.
I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more
4 Reasons PR Campaigns Fail
I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. … Read more
7 Offline Marketing Ideas to Build Buzz for Your Business
It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineff… Read more
Name-Dropping Celebrities in PR … or Why Oprah May or May Not Approve This Message
I tweeted about this earlier today (http://twitter.com/ereleases) and it bears a longer message about using celebrities in your PR efforts. Over the past couple of years, the newswire has been cracking down on clients that name-drop celebrities. For instance:
- Angelina Jolie uses our product
- Britney
Happy Thanks-Valentine’s Day
Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today.
We launched a new nonprofit press release service for nonprofits called CauseWire: https://www.causewire.com
We’ve doubled staff in the past four months. While much of the … Read more