Customer Love, Customer Hate, and PR

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Don’t Take Your Customers For Granted
When a business owner first starts out, you treasure each and every customer. Heck, each and every transaction is like a small miracle to you, as that money is like your life’s blood.

Somewhere along the way, though, something c… Read more

Keeping PR Tasks Under Control

Always feel like you’re running to catch up? Public relations is not a field for the unorganized or easily stressed out. When I first started out I wasn’t keen on suddenly cleaning up my act, but it happened in no time flat anyway. If I didn’t learn how to organize my career would’ve gone up in smoke in no time. T… Read more

Google Confirms the Importance of PR in SEO

Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more

How to Properly Research a Reporter before You Pitch Them

I’ve always believed that the better you know a reporter, the more effectively you can pitch them. When you truly understand a reporter’s interests, his or her audience, how he or she likes to be pitched, and other important details, you’re better equipped to create a personalized pitch they’ll notice an… Read more

How to Use Reddit for PR

Reddit—it’s uncharted territory for most businesses. And who could blame them? The site is full of people just looking to rain on someone’s parade. The “Redditors” (as they like to be called) are notorious for their cynical, glass-half-empty attitudes and are ready, willing, and able to call out any BS t… Read more

Why You Should Be Using Video In Your PR Campaigns

As a PR pro, you know that finding new ways to engage and excite your target audience is absolutely essential to achieving long-term success. Yes, press releases still work, but that doesn’t mean you should rely solely on them to spread your message. With a smart, multi-channel PR approach, you’ll give yo… Read more

Be Exciting! Be Dangerous! Just Don’t Be Boring

A friend of mine is a movie aficionado, so much so that he started a movie review website. He’s one of those film buffs that can’t just tell you if a movie is “good” or “bad.” If you ask him, you better be prepared to sit down for a while and have a working idea of film theory.

After many hours of discussion with him, … Read more

The 3 Goals of Every Email You Send to a Reporter

Every time you write and send an email to a reporter, there’s a purpose behind it. Every email has certain things that you want it to achieve. And how effectively you’re able to achieve those things determines how successful your PR efforts will be.

From my experience, there are 3 main goals you have every ti… Read more

“Magnetize” Your Customers

Despite what the Insane Clown Posse claim, scientists have known how magnets work for quite some time. The cool thing about a magnetic field is that it’s technically stronger than the gravitational field. If you hold two magnets in your hand while standing up, the magnetic field keeps them together versu… Read more

The 5 C’s of Press Release Writing

If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.

But I also realize that with all the various tips and … Read more