Should You Hire a PR Agency or Build an In-House Team?

As you continue to grow your business, you’re going to find that all the different hats you’re wearing are weighing you down to the point that something has to give. That means you’re going to have to find people to whom you can delegate responsibilities. In most cases, you will need someone to take over the P… Read more

5 Entertainment Public Relations Specialties

“According to his publicist, Celebrity X was unavailable for comment about the rumor.” Who are these publicists that seem to have so much say in a celebrity’s life? They’re public relations professionals just like the in-house media relations agent at a large company or the e… Read more

Is it Time to Fire Your PR Agency?

When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more

PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results?

PR measurement is essential to grading the performance of your campaign. Unfortunately, not all PR professionals measure their campaigns, and of those that do, there’s not real… Read more