Reasons People Unsubscribe from Your Email List
Why do people unsubscribe from your email list? This is a question that many entrepreneurs have asked themselves, but most have never really explored the issue to get to the root cause. It’s not always easy to figure out why they are unsubscribing, and it can be difficult to improve the situation. In … Read more
How to Make a Long Press Release Easier to Read
In general, your press releases shouldn’t be very long. In most cases, you should be able to write an effective press release in just a few hundred words. However, special situations may exist that call for a longer press release.
Unfortunately, most people don’t like to read a lot of words, and if you send o… Read more
5 Subtle Techniques to Make Your Press Releases More Readable
Do you struggle with getting people to read your press releases? Maybe it’s not that the content is bad. Maybe it’s that you’re not presenting the content in a way that’s appealing to your audience’s natural reading tendencies.
Countless studies have been performed that track the way people read content … Read more
5 Writing Tips for Adding Life to Your Press Release
Let’s be honest: people often don’t consider press releases to be the most interesting pieces to read. They’re all about giving the facts of a story in a quick and concise manner. Most press releases stick to the same old template and are loaded with buzzwords and corporate speak. Zzzzzz …
However, that’s n… Read more
Your Press Release Boilerplate: (2026 Guide + Free Template)
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Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator, and website URL. A well-crafted b… Read more
Tactics for Stronger Opening Paragraphs in Your Press Releases
When it comes to press releases, first impressions are everything. If the opening (or “lead”) paragraph of your press release doesn’t quickly grab the attention of the reader, everything else you’ve written is for nothing. Your press release won’t get picked up, and your story will die. It’s pretty simp… Read more
The Components of a Press Release: An Overview
Parts of a Press Release
Whether you’re writing a new product press release, announcing an event, or praising the hire of a new CEO, the key parts of a press release remain the same.
This post is for those of you who need a bit of a refresher on your press release writing skills. Whether you’re new to PR or simply … Read more