Don’t Sweat It! A Complete Guide to Sending a Press Release

Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases.

You may think that press releases aren’t as exciting as they once were. But, the real problem is that people don’t understand how … Read more

Public Relations Tips for Small Town Folks

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When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latt… Read more

How to Expand Your Customer Base Without Angering Your Core

We’ve all seen it – the business that makes a desperate grab to expand its customer base with some crazy tactic that explodes in their face. You can see it coming, and most likely they can too, but they feel like there’s no avenue left to them. Once you get tired of selling to the same people and want to expand, it… Read more

How to Become a Respected Name in Your Field

You have something to offer your customers. Maybe it’s a useful product or a service that will make their lives easier. But unless you’ve just come up with a new invention no one’s ever heard of, the odds are there are other people out there doing something very similar to what you’re doing. That means that in … Read more

The 10 Commandments of Branding

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.

1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more

The PR Power of Niche Markets

Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more … Read more