Guide to Reaching Older Audiences on Social Media

Reaching older folks on social media almost sounds like an oxymoron. After all, Facespace and Twitterbook are all for the whippersnappers, right? The older generations are out in their gardens while they knit sweaters.

Well, that isn’t so, and hasn’t been true in a long time. Many older people have been o… Read more

Escape the Blogalanche: Make Your Blog a “Must Read”

It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging explode… Read more