What is the Best Press Release Distribution Service for You? 5 Factors to Help You Choose
Every once in awhile, your small business has some exciting news to share. This could be an event targeting your current and potential customers. Or you’re making improved changes to your products or services.
PR Writing: When You Should Hire a Professional
Did you know about 83% of small businesses believe in the effectiveness of a digital marketing campaign?
What Does PR Stand For?
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What Does PR Stand For? PR Meaning
PR stands for Public Relations. It’s the strategic practice of managing communication between an organization and its publics to build mutually beneficial relationships, enhance reputation, and influence public perc… Read more
5 Reasons You Might Need to Issue a Press Release
Does your business need to attract media attention, quickly?
Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more
Avoid these Fatal Press Release Errors
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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!
Why Most Press R
… Read more7 Reasons Why a Press Release Distribution Service Is Important
Imagine you’re a successful, seven-figure business owner. You spend your days working on your business and managing your team of employees.
It sounds like a dream life, but it takes work to get there. From marketing and sales to press release distribution, you need to build your business first.
Ke… Read more
Why PR Remains the Red-Headed Stepchild of Marketing
We all know that public relations is the best thing since sliced bread, right? As PR pros we become a little isolated from the rest of the world and think nobody could ever doubt the power of what we’re doing.
The fact is, though, public relations is still seen as the red-headed stepchild of marketing. For eve… Read more
Is Your Press Release Actually Timely?
Thanks to the internet and social media, news spreads faster than ever before. Something that happened a day ago or even a few hours ago is already considered “old news” and no longer generates much interest as people have probably already moved on to something else. Timeliness is everything in today’s ne… Read more
Why You Should Still Try To Get Print Media Coverage
Because most people tend to get their news online these days, most PR people have shifted their efforts from getting coverage in traditional newspapers and magazines to getting coverage on blogs and relevant websites. And while there are certainly many advantages to targeting online publications (e.… Read more
The Role of the Media in PR
The relationship between public relations and the media has always been a symbiotic one, with both parties receiving help from the other in various ways. While it doesn’t always seem equal if you’re a PR pro trying to get a story in a major media outlet, you would without a doubt be worse off without access to … Read more