Press Release vs. News Release vs. Media Alert: What Are the Differences?
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Lots of people have confusion between these three terms, and what each of them do for you, so let’s fix that!
What is a Press Release?
Press Release: A press release is a formal, written communication specifically targeted at members of the news media. It is issued by … Read more
Promote Your Event! 10 Tips to Attract Media Coverage With an Event Press Release
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How to Get Media Coverage for Your Event
Okay—your big event is right around the corner.
Every least detail has been planned, everything’s ready to go, and you know it’s going to be incredible. Now it’s just a matter of promoting it. … Read more
Get in the News! How to Write a News Release
People want to learn who you are, what you do, and why you should care. Without enough information, consumers could turn away. How you market your business could make all the difference.
Learning how to write a news release is an essential part of your marketing plan. Otherwise, you might fail to expand yo… Read more
How to Write a Press Release: Your Comprehensive Guide
Are you looking to write a press release for your company, but aren’t quite sure how to do it?
Press Release vs. Media Advisory
What is a Media Advisory? AKA a Press Advisory
A media advisory alerts the media, in a concise manner, to upcoming events (like a press conference). Think of it like an invitation that answers only the important questions: Who, What, When, Where, and Why.
When Would You Issue a Media Advisory?
The purpo… Read more
Tips for Better Transitions in Your Writing
If you aren’t a professional press release writer, then you may find that composing your releases doesn’t exactly come naturally. In fact, getting all the facts down on paper may leave you with a repetitive list that has you stretching and yawning halfway through. So the question is: how do you keep your ne… Read more
Are Multimedia News Releases the Future of PR?
Multimedia News Release
A multimedia news release (MNR) is a dynamic communication tool that combines various media elements such as text, images, audio, video, logos, related documents, and social media integration within an interactive HTML framework. The addition of these elements helps to comm… Read more
What’s the Right Press Release Length?
Press Release Length
Usually, when we talk about creating the perfect press release, we focus on crafting catchy headlines and avoiding silly grammar errors. But these aren’t the only elements required for a successful press release. And you might even argue that they aren’t the most impo… Read more
7 Reasons Your Press Release Sucks
As a writer I’m constantly trying to learn from my own mistakes and the mistakes of other writers. That’s why I like to occasionally visit some of those free press release distribution websites. It’s unfortunate, but the vast majority of press releases on those sites flat out suck. Wh… Read more