What Are the Different Types of Press Releases?

There are many different types of press releases, and industries are relearning what appeals to the public. Last year, the infectious disease industry reported a more than 3,000 percent increase in press releases.

In comparison, the travel industry went down by over 35 percent. The current news play… Read more

Press Release Template

About 50% of businesses view marketing as their main strategy for growth. In order to expand your business, you need to find the best ways to reach your customers. Otherwise, your competitors will reach those customers first. … Read more

What Is PR Newswire?

What is Cision PR Newswire?

Cision PR Newswire is a leading press release distribution service that helps businesses share their news with media outlets, journalists, and target audiences worldwide. This comprehensive guide breaks down everything you need to know about this powerful communication… Read more

How to Write a Press Release for an Event

With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more

The Pros and Cons of Giving An Exclusive

Exclusive! The very word can send waves of excitement through the most hard-nosed reporter. Something about getting a scoop nobody else has, knowing something nobody else knows, possibly before it blows up and you can claim you were there FIRST – what a rush.< But there’s an unforeseen dark side to giving out an exclusive news story, one you may not have accounted for. While it can excite and titillate the masses, you may end up isolating yourself a little too much. G+

For an example of something “exclusive” gon… Read more

Top 7 Media Relations Mistakes

In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more