When to Retract or Correct a Press Release

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Retracting a Press Release

To retract a press release means to officially withdraw or take back the statement or information that was previously disseminated to the public and the media. This is usually done when the information in the original press release is fo… Read more

The 5 C’s of Press Release Writing

If you’ve followed this blog for a little while, you know that press release writing is one of the major topics I cover here. It’s a very important topic to me, and I truly believe that becoming a better press release writer can do wonders for your PR efforts.

But I also realize that with all the various tips and … Read more

The Phony Press Release Trend: Why It Hurts the Industry

As you pore over your morning emails, you see a press release from your company’s president that he is very sorry for the recent problems customers have encountered with the latest product release. He promises no more errors will be made in the future, but in the meantime, all customers experiencing issue… Read more

How Google’s New Page Rank Algorithm Benefits PR Pros

Did you have your algorithms and SEO all figured out for Google? Too bad, it’s all changed, if you haven’t heard. Of course, Google changes their formulas and algorithms all the time to keep up with user trends. However, this change is destined to be a big one, and, for once, it’s positive news for all us PR pro… Read more