7 Ways to Become a Better PR Pro

Whether you’re just getting your start in the business or you’ve been at this for years, there’s always room to improve your skills and become a better PR pro. Doing so will help you achieve better results for your clients and better results for your career.

But how exactly can one become a better PR pro? Over … Read more

Are You Sending Everyone the Same Press Release?

Tell me if this sounds familiar: You have a great story, so you write a press release. You then send that one press release out to everyone on your media list — local newspaper reporters, editors at national publications, bloggers, TV/radio people, etc.

Admit it, you’ve done this. Probably all of us are gui… Read more

5 Reasons You Should Always Follow Up On Your Pitches

Some media members have PR people believing they live by the motto: “Don’t call us, we’ll call you.” That’s why you might think that when you don’t get a response on that press release you sent out it must mean that no one is interested. Maybe that is the case, but maybe it’s not. The only way to know for sure is to … Read more

3 Ways to Get Media Coverage without Writing a Press Release

When you want media coverage, what do you do? You probably write a press release, send it out to a carefully culled list of reporters, and follow up with these reporters in hopes of getting your story covered in at least some of your target publications. While this is a popular way to score coverage, it is just … Read more

15 Types of Events Your Business Can Host

Hosting events is a great way for your business to engage your clients, connect with prospects, and get your name in the news. Here are 15 different types of events your business could host.

1.     Business dinners – One of the most traditional business events, business dinners can be held for a rang… Read more

Why Press Release Retractions Suck

As a PR guy, one of my least favorite words is “retraction.” Any time I hear that word, I know it’s usually not a good situation. From retracting a press release to getting the media to issue a retraction for a mistake they made, things just never seem to turn out well with retractions.

On one hand, retractions … Read more

How to Build a Strong Media List to Maximize Your Coverage

It’s pretty simple really. It doesn’t matter how great your story is; if you don’t have anyone in the media to pitch it to, your news will be dead in the water. It’s all in the list, and with the right media list, you could land coverage on blogs, newspapers, business magazines, podcasts, and much more. Of cour… Read more

11 Tips for Building Media Relations and Maintaining Relationships With the Media

Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this incr… Read more