7 Last Minute Things to Confirm Before Your Press Release Submission

If you’re not a detail-oriented person, then wading through the tiny details of a press release can be hard. Often with a long project and multiple drafts, you don’t want to read through it again. Yet with any press release submission, it’s vital for the document to be free from errors… Read more

How to Speak in Sound Bites

Speaking succinctly is important for a number of reasons. When you speak concisely, people are more likely to pay attention to what you’re saying and also to remember your message. Furthermore, if you’re being interviewed for a story on a news broadcast, editors will need to find short clips (sound bites… Read more

5 Tactics for Dealing with Tough Questions from the Media

In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great.

However, there may come a time when a reporter does hit you with a tough … Read more

7 Offline Marketing Ideas to Build Buzz for Your Business

It seems like a week doesn’t go by without a study being released or an article being written about how more and more businesses are focusing their promotional efforts on online marketing. Simply put, offline marketing is getting left in the dust, with many people viewing it as antiquated and ineff… Read more

Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more

Build a Stronger Relationship Between PR and Journalism

It’s become a public relations mantra: build relationships with reporters. But journalists don’t want relationships. They deal with dozens of contacts and demanding deadlines each day; they don’t have the time or energy to “do lunch,” especially with public relati… Read more

Add a “Human Touch” to Presentations and Interviews

When speaking during public relations presentations or media interviews, it’s easy to make any number of rookie mistakes. You may not have prepared enough in advance. Try too hard to appear confident, and you may simply look like you’re showing off. You can confuse listeners by overusing u… Read more

Meet the Press: Tips for Your First Media Interview

Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organizat… Read more

PR Freak Outs: Keeping Calm When Dealing With Reporters

There’s really nothing funnier than a PR person freaking out. If you’re a journalist, that is. Public relations folk and journalists are very similar. Where journalists and PR people freak out is where the difference between the two beasts really becomes noticeable. Journalists freak ou… Read more