Blind Dates: Preparing for a Media Interview
If you’ve ever been on a blind date, you know it can be a harrowing experience. You’re thrust into a situation — one you may not even want to be in — and the only information you usually have is second hand. You want to make a good impression — unless you’re trying to get h… Read more
Careful What You Say – That Interview Could Backfire
I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what̵… Read more
Meet the Press: Tips for Your First Media Interview
Congratulations! Your start-up company’s ready to announce its first product. Or maybe you’re handling a competitive announcement from one division of a huge corporation. Or maybe you’re somewhere between big business and entrepreneurship. Whatever the size of your organizat… Read more
Going “Off the Record” in Public Relations Communications
“Off the record” is gray area for journalists and public relations professionals alike. As a reporter, if someone tells me they’re going to talk to me “off the record,” I normally take that to mean they’re willing to give me information, but don’t want that … Read more
Public Relations Basics: 14 Tips for Your Next Media Interview
1. Know what you want to say. It seems obvious, but first timers and public relations pros alike should never sit down for a media interview without planning out their key messages ahead of time. Writing your key messages down will allow you to refine and memorize them before your interviewer asks the first … Read more
Exploring the Audio-Visual Side of Public Relations
Television interviews with great visuals instantly grab viewers’ attention. Yet many public relations firms fail to plan their visual content before approaching TV producers. In a multi-media world, public relations isn’t just about text-based press releases or well-written speech… Read more