11 Tips for Building Media Relations and Maintaining Relationships With the Media
Long-term relationships with the media are the most valuable. Over time, you can earn the trust of reporters by building a rapport with them. Once you’ve gained their trust and established that relationship, they’re likelier to pay attention to what you have to say, and of course, this incr… Read more
Using Contests to Promote Your Business
According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, s… Read more
The Dangers of Sending Too Many Press Releases
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Sending Multiple Press Releases
In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your st… Read more
7 Important Benefits of Press Release Distribution
What Is Press Release Distribution?
Most people think of press release distribution as simply the process of sending their press releases out to the journalists on their media list, but when done properly, it’s an intentional process that is much more than that.
Press release distribution is a strategi… Read more
5 Rules for Getting Your Press Release Noticed
Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more
13 Ways to Position Yourself as a Trusted Resource
Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. … Read more
Public Relations: Not Just the Spin Zone
Ask a stranger in a coffee shop what comes to mind when she thinks of public relations, and chances are she will say something along the lines of “spin” or “covering up a scandal.” And its true that the only time the average person sees a public relations professional is when they a… Read more
Is it Time to Fire Your PR Agency?
When’s the last time you graded your PR firm? If it’s been a while, the time to reassess their performance is now. See, too many companies blindly trust their PR agency to always do the right thing for their business. They assume the PR people are the pros, so they give them all the room they need t… Read more
How to Write a Killer Lead for Your Press Release
The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media cov… Read more
7 Habits of Highly Effective PR Magnets
PR Magnets. They’re the people who always seem to be successful in getting major media coverage for their clients. While some bitter PR pros like to call PR magnets “lucky”, the truth is it’s no coincidence that these guys (and gals) are able to get good coverage time and time aga… Read more