media coverage Archives

A Typical Press Release Example Format: Getting You Started to Better Coverage

You have a company announcement or a new collaboration or product you are selling. One of the best ways to get that information out there is to send out a press release. But what is a press release?

The Ultimate Guide on Creating the Best Press Release

An easy way to build buzz about your business is by crafting and distributing a press release about your latest and greatest news and achievements.

What Are the Types of Press Releases?

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Types of Press Releases

If a tree falls in the forest but no one is around to hear it, does it make a sound? The business equivalent of that brain teaser might be: “If my company launches a new product but no one knows, does it make any money?” The short answe… Read more

How to Write a Press Release for an Event

With the advent of the 24-hour news cycle, journalists have more pressure to find breaking news to cover. The trouble is not every day is an eventful news day. … Read more

5 Reasons You Might Need to Issue a Press Release

Does your business need to attract media attention, quickly?

Media coverage is one of the best possible ways to increase sales and get noticed, but how do you increase your media coverage?… Read more

The Ultimate Guide on How to Distribute a Press Release

Press releases are the secret to grabbing the media’s attention. These are short, compelling statements that highlight something newsworthy to get a journalist to reach out for more details. … Read more

Employees – Hiring, Training, Leading – is this Boring Or…?

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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agent… Read more

Avoid these Fatal Press Release Errors

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I’ve maintained for years that most press releases simply go nowhere, but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover!

Why Most Press R

Improving Your Press Releases – It’s This Simple?

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Yes, you can greatly improve your press releases, it’s simple to get more media coverage and engagement. I didn’t say easy, it surely takes work and focus. But the basic principles of great PR are simple, because they’re based on common sense. H… Read more