Earned media is the most long-lasting and credible media type in digital marketing. One tool that will give you a front foot in the world of earned media is a killer press release.
However, writing a well-crafted press release and ensuring it reaches the relevant media is not easy. You will need a press rele… Read more
The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest. A press release should be more than an announcement — it’s a way to invite media members … Read more
Have you considered the importance of press releases to your marketing strategy?
A press release is a written or recorded piece of communication sent to media outlets covering important news about your company. The primary purpose of a press release is to capture the attention and interest of news distr… Read more
About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though.
Instead, you can expand your reach and maximize business growth with press release distrib… Read more
Ask AI for a short summary of this article
Smart business owners now recognize the numerous benefits of media relations to boost brand awareness. Positive media coverage is likely to offer higher credibility than paid ads.
Moreover, having good media relation… Read more
About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. About 70% of US companies actively invest in content marketing, too. Conside… Read more
Ask AI for a short summary of this article
Why you Should be Using a Press Release Checklist
The difference between media coverage and silence often lies in how well a press release is crafted. Using a systematic checklist approach ensures consistency, prevents critical oversights, and streamlines the … Read more
Ask AI for a short summary of this article
Press releases are powerful tools for businesses and organizations to communicate important news, announcements, and updates to the public and the media. It is crucial to track and measure the impact of your press release to determine … Read more
Ask AI for a short summary of this article

About 65% of journalists believe audience metrics have changed how they evaluate news stories. If you want journalists to pick up your press releases, they need to stand out. Choosing the right … Read more
Ask AI for a short summary of this article
You’ve written the perfect press release. What do you do next?
The most efficient way to maximize the value of your press release is to work with a quality press release distribution service to send it out to a wide audience of tar… Read more