3 Ways You Might Be Devaluing Your Brand

Building your brand is about increasing its value in the eyes of the consumer. The more valuable your brand is perceived to be, the more customers will be willing to pay for your products and services, the more loyal they will be to your brand, and the less valuable your competitors’ brands will appear by com… Read more

5 Ways to Start the New Year with a Bang

How to Start Your Business’s New Year With a Bang

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.

Instead of resolutions this year, how about some promises to yourself and to your business… Read more

Choosing the Right Brand Ambassadors

If you want to take your brand to the next level and really connect with the public, then you need a brand ambassador. Someone to relay your message to your target audience and drive them towards customer loyalty. But how do you go about choosing these spokespeople?

Well, what we often see with larger corpor… Read more