6 Tips for PR Distribution: Reach the Widest Audience

A solid marketing campaign is essential to business success, with experts recommending that companies set aside at least 10% of their annual gross income for marketing. That means if you expect to make $100,000 in 2022, then you should set aside $10,000 for your marketing needs.

One of the most powerful t… Read more

How Long Should a Press Release Be? The Ultimate Guide

Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more

9 Potent Copywriting Tips and Tricks to Create Better Press Releases

Writing a good press release isn’t just about the facts. Press releases are important. While they’re intended to release important information and updates to the world, they require more than a bulleted list of facts and figures to be effective. This is where knowing how to write good copy c… Read more

Employees – Hiring, Training, Leading – is this Boring Or…?

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Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy!

Hiring the Right Customer Service Agents to Represent Your Brand

Your customer service agent… Read more

More About Customers – Love On ‘Em, Talk To ‘Em

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Make Every Day Feel Like Customer Appreciation Day

Often the “Customer Appreciation Day/Week/Month” can come across as a corny way to get people inside your store to buy more stuff. If done right, though, even if they think that’s what you’re doing, they’ll still f… Read more

Tell Your Story Like You Speak, Keep Pitching, and Earn Media Coverage

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PR success is really pretty simple. I did not say “easy”… because most people don’t commit to the discipline. Below we quickly cover these elements which lead to PR success:

• Make your news a story
• Tell your story simply and naturally
• Keep

Making the Most of Your Time: 5 Ideas for Marketing Time Savers

“There is not enough time in the day.” How often have you said that to yourself? If you are anything like me, it’s pretty often. Between work commitments, time for family and friends, and all those other necessary things, we are usually in a time crunch. Your marketing efforts should not be one of the things p… Read more

Need Some Inspiration?

Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.

Sometimes what we really need is a good kick in the pants, some gr… Read more

Spin Techniques You’ve Never Noticed Before

It almost seems like we’ve become accustomed to the various and sundry techniques of spin companies try in the media. If there’s a disaster we’re all looking how they’ll try to either recover or turn the news into something somewhat positive. When it comes and it’s obvious, we usually just laugh it off.

Som… Read more

Dealing With the Media During a Crisis

Oh man. You just off the phone with your boss and are seriously flipping out. She told you one of the company’s warehouses went up in flames and the cause is a little suspect. There might even be some foul play involved. Worse, several employees were hurt in the fire, though thankfully none were killed.

Even a… Read more