Public Relations Basics: Preparing for a Media Interview
Recently, I was transcribing a very casual media interview; it was an amiable chat, even when the questions got tough. Listening to the tape, I was struck by my constant “um’s” and “ah’s.” I came to the interview well-prepared, and I still sometimes sounded as if I … Read more
Public Relations Basics: Mastering the Television Interview Process
During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more