The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great press release headline is one of the most important things you need to do to get your announcement read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading.

Having said that, anybody who has been in this business for more than a few minute… Read more

Your Press Release Boilerplate: (2026 Guide + Free Template)

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Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator, and website URL. A well-crafted b… Read more