Keeping Your Email Content Crispy Fresh

EAn email campaign is only as good as its content. If you work hard to get a million subscribers you’re just going to lose them if your actual emails stink. What’s even more of a pain is having to constantly come up with fresh content as the weeks, months, and even years go by.

How do you keep the content fresh afte… Read more

Simple Tips for Using YouTube for PR

Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more

5 Tips for Involving Your Employees in Your PR Efforts

Public Relations doesn’t have to be a solo effort. In fact, your entire company can be involved, including the secretary and everyone in the mail room! It just takes a little ingenuity and employees willing to help out.

I say the latter as you really don’t want to make your PR efforts mandatory. While everyo… Read more

How to Restore Confidence in Your Customers When You’ve Failed

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more

25 Tips from 25 PR Experts

I always love reading what other PR experts are saying, and I think it’s important to get outside opinions and to learn from others. With that in mind, I present you with 25 tips from 25 PR experts. Enjoy.

1. Joan Stewart – The Publicity Hound: Create your own holiday. Whether it’s a day, w… Read more

Customer Relations as Extension of Public Relations

Last week, I thanked my customers in a special Thanks-Valentine’s message. The response was very positive. I received dozens of messages that had a common theme: people were responding to my message on a very personal level.

Some clients shared their eReleases PR success story. Others gave words … Read more

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