Why Your First Paragraph in a Press Release is Crucial to Success
There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone.
However, you can get away with one or two slip-ups in some areas of your press release. F… Read more
How Press Release Writing Has Made Me A Better Writer
Make no mistake—press release writing is a specialized skill. However, that doesn’t mean that the skills I’ve acquired from years of writing press release don’t carry over to other forms of writing that I do. Writing press releases has absolutely made me a better all-around writer. How?
- The more I write,
Why You’re Suffering from Writer’s Block
Bukowski once said, “Writing about a writer’s block is better than not writing at all,” so here I am today writing a post about writer’s block. Hey, if it’s good enough for Bukowski, it’s good enough for me.
In all seriousness, writer’s block is something we all deal with from time to time. Whether you’re str… Read more
With Print Media on the Decline Will Journalists Be More Open to Your Story?
It’s no big secret that print journalism isn’t doing so great right now. With 24 hour news stations, the Internet, and even online versions of their own editions, newspapers and magazines are looking for ways to stay relevant in an increasingly electronic world.
However, their heartbreak and struggle c… Read more
Finding the Best Media Outlet for Your Product’s Launch
I once had a client who was launching a really terrific golf product. We were discussing what the best plan was to get the word out about his item, and he told me he wanted to send out the initial wave to editors of business magazines.
I thought that was strange, so I asked him why. “Businessmen play golf,” he sai… Read more
PR Oops: How to Correct Misinformation in a Press Release
In the fast-paced world of media and public relations, the accuracy of a press release is paramount. However, mistakes can occur. When they do, it’s essential to address them swiftly and effectively. Here’s a guide on how to correct errors in a press release.
There’s nothing more heart-sto… Read more
Why Evergreen Content Makes for Great Press Releases
When you think of press release topics, you probably think of time-sensitive news stories that have a very short shelf life. And while a lot of news is fleeting, it doesn’t always have to be this way. There is another type of news content that works great for press releases. I’m talking about evergreen conte… Read more
5 Rules for Getting Your Press Release Noticed
Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more
How to Write a Killer Lead for Your Press Release
The lead is one of the most important pieces of your press release. If it isn’t strong, you’ll lose the interest of your readers, and they won’t waste any time reading the rest of your press release. As a result, your release won’t get picked up, so you won’t get any media cov… Read more
The Dos and Don’ts of Press Release Writing
When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”
Check out these press release writing dos a… Read more