Comparing Press Release Distribution Services: Everything You Need to Know
Press releases are an efficient way for a business of any size to get information about a new company announcement, product, or any other piece of exciting news out to the media. Blasting out a release to media will help your company get wider exposure as editors write about your product.
If you’re n… Read more
Notice Us, Please! The Best Practices for Crafting a Media Pitch
If you have an upcoming product announcement, interview opportunities with members of your company, or something you think is really captivating that you want the media to write about, a media pitch may be something you want to consider.
Writing a press release might have been the first thing you though… Read more
How Long Should A Press Release Be?
Want to write a press release, but don’t know how long it should be?
How Long Should A Press Release Be?
Ideally, a press release should be 300-500 words. 400 words is a good target.
Why so short? Because a press release should fit on one page when printed out. If it’s longer than that, journalists tend to get a b… Read more
Unethical Business Practices – The Effects They Can Have on Your Company
Unethical Business Practices
Unethical business practices and ethical misconduct in any company can lead to very serious consequences which can cause the company time and money in trying to repair their business reputation and any legal issues that may arise depending on the severity of the situation… Read more
How to Get Your News into an Industry Trade Magazine
Why Trade Magazine Coverage Is Important for Companies
Getting coverage in trade magazines specific to your industry offers several important benefits:
- Targeted audience reach – Trade publications connect you directly with the people most relevant to your business: potential customers, pa
How to Get Your News Into the Huffington Post
I remember the first time I saw one of my colleagues’ bylines on the Huffington Post. My first thought was “Wow, she’s made the big time!” And that was quickly followed by, “If she can do, then so can I.”
And it’s true. You can see your byline up on the Huffington Post. All it takes is to create compelling, origin… Read more
Closing Out Your Press Release with a Bang
Many words have been typed about the beginning of a press release. And it’s true; making a first impression is vital to making it into a newspaper or magazine or anywhere else. If you don’t knock their socks off right away they’ll simply move on to the next press release.
But the ending of the press release can … Read more
Press Release Framework Tips
The Press Release Framework
A well-structured press release is crucial for communicating important news about your company, product, or event to the media and the public. The press release framework provides a systematic approach to organizing information in a clear, concise, and engaging manner. H… Read more
Different Press Releases Have Different Audiences
John Steinbeck, author of the Pulitzer Prize-winning novel The Grapes of Wrath, once said, “Your audience is one single reader. I have found that sometimes it helps to pick out one person-a real person you know, or an imagined person-and write to that one.”
While your press release writing might not earn y… Read more
Morning Press Release Distribution Just Makes Sense
I’ve been in the PR game for a long time. I started eReleases back in 1998, and during that time, I’ve sent hundreds of thousands of press releases for more than 15,000 clients. It’s safe to say that I’ve learned quite a bit about press release distribution during that time. And one of the most important lesso… Read more