5 Tips for Identifying Your Unique Selling Point

One of the things we talk about quite often on here is how important it is to be different. You need to have a different message … a different brand that your target audience can connect to. After all, if you’re no different than anyone else in your industry, why should customers do business with … Read more

Party Hats Required

I sent an email yesterday welcoming customers of a company we just acquired. It included a staff photo welcoming these customers (see below). I followed up today with an email asking for customer feedback. I got it.

Paula Raeburn CAE of Florida Aviation Trades Association wrote:

I did receive it and it is d

The PR Power of Niche Markets

Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more … Read more