5 Ways to Start the New Year with a Bang

How to Start Your Business’s New Year With a Bang

Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.

Instead of resolutions this year, how about some promises to yourself and to your business… Read more

How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place.

Unfortunately, your team has made one glaring error. You’ve forgotten to think about and p… Read more

5 Memorable Advertising Characters and Why They Worked

Since long before I was born, companies from nearly every industry have been using advertising characters to achieve marketing success. In highly competitive markets, a character goes a long way to make a company stand out from the crowd.… Read more

Using Contests to Promote Your Business

According to some estimates, the average person is flooded with up to 10,000 promotional messages each day. From advertisements to product placement and more, we live in an increasingly noisy marketing environment. For your business, this means finding new, engaging ways to cut through the clutter, s… Read more