Writing a Book as a Public Relations Tool

No matter what industry you’ve made your career in, there is always going to be a competitor out there who is more skilled, has more years of experience, or has better name recognition. You can narrow that gap though, by writing a book. Though digital media promoters might say otherwise, we are still … Read more

5 Tips for Serving as a Company Spokesperson

PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. … Read more

13 Ways to Position Yourself as a Trusted Resource

Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. … Read more

Just the Facts: Ensuring Accuracy in Your Press Releases

Building the Foundation of Trust

In today’s fast-paced media environment, accuracy in press releases isn’t just good practice—it’s essential for organizational credibility and success.

When you’re writing a press release, you’re in a constant battle to create an … Read more

Top Tips for Proofreading Your Press Release

When you’re sending out a press release, you want to make sure it isn’t riddled with typos or grammar errors as mistakes undermine your credibility and make you look like an amateur. Admittedly, proofreading is one of my least favorite activities, but I have a few tips and tricks that make the … Read more

The Dos and Don’ts of Press Release Writing

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”

Check out these press release writing dos a… Read more

Everything You Need to Know to Nail Your Media Interview

Media interviews are double-edged swords. On one hand, if you perform well during your interview, you can enjoy the benefits of increased exposure, enhanced credibility, and more future interviews. On the other hand, a poor performance during a media interview can diminish your credibility and damag… Read more

Six Consecutive Press Release Failures. Why Bother?

I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/

Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more

Make Room for the Press on Your Website

If you’re not archiving press releases on your company’s website, you might be missing out on valuable media coverage. Reporters increasingly rely on the Internet to conduct research on the issues and industries they cover. When they reach your site, it is important that they can quickly a… Read more

Public Relations Basics: There Is No Magic Press Release Bullet

The “magic bullet” theory of public relations — that one press release is all you need to grab the attention of journalists — is easily debunked. A single press release will rarely, if ever, do the trick. To quote a journalist friend, “familiarity breeds credibility.&#… Read more