How to React When Good Intentions Backfire Online

You never set out to intentionally offend or irritate someone. Well, that’s assuming a lot, but I’m going to pretend you’re not out to actively derail your own business. Anyway, it’s typically a surprise when something you thought was totally innocuous turns out to be a newsworthy chance for you to rethin… Read more

5 Tactics for Dealing with Tough Questions from the Media

In most cases, you’ll probably find media interviews to be a pleasant experience. The average business doesn’t find itself plagued with controversy, so the chances of you being blindsided by a reporter probably aren’t all that great.

However, there may come a time when a reporter does hit you with a tough … Read more

How to Maintain Your Credibility During a PR Crisis

When you’re going through a PR crisis, your credibility is on the line. We live in an increasingly jaded society. People have been trained to believe the worst, and more times than not, they’re right to do so. After all, where there’s smoke, there’s usually fire, so if you find yourself embroiled in controv… Read more

There’s No Such Thing as Bad Publicity: The Biggest PR Myth of All

When a Boeing airplane’s door blew off mid-flight, when CrowdStrike crashed millions of computers worldwide, when Mattel accidentally linked children’s toys to adult websites—do you think these companies celebrated that media coverage? The enduring myth that “any publicity i… Read more

5 Lessons from Kanye on Giving a Bad Media Interview

If you know anything about Kanye West, you know that he’s no stranger to controversy. Whether he’s accusing President Bush of being a racist or interrupting Taylor Swift’s award acceptance, the guy always seems to find himself in a mess.

Recently, the controversial rapper has found himself on the road to … Read more

10 Ways to Prepare for Public Relations Controversy

Sometimes controversy rears its ugly head in your business. Whether you wake up one morning to unexpectedly find an unflattering story in the newspaper, or the trouble has been brewing for awhile, there are ways to make sure that you mitigate any public relations damage and see your company through to the … Read more

Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more