Public Relations Basics: Mastering the Television Interview Process
During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there… Read more
Public Relations Tips: Dealing with Online Vandalism and Journalistic Fraud
I recently received a breathless call recently from a former colleague. My friend explained that an entry on Wikipedia concerning his company had been “vandalized” and that the company was scrambling to come up with new copy. Wikipedia is a wonderful resource, a starting point for daily re… Read more