How to Improve Your Business Reputation

In December of 2022, Southwest Airlines shut down nearly 100% of flights, leaving customers angry and confused.

This company damaged its reputation within one day and lost many long-term customers. There are many contributing components to a reputation, and as a business owner, you need to understand … Read more

The 10 Commandments of Branding

What does it take to build a brand that’s memorable…a brand your target market can trust and connect with? If you keep these 10 commandments of branding in mind, you’ll be well on your way to achieving your business objectives.

1. Brands aren’t built overnight – The success of a brand isn’t measured i… Read more

The Dangers of Sending Too Many Press Releases

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Sending Multiple Press Releases

In the past, I’ve often talked about using the leaky faucet approach to PR. This tactic demands that you drop a series of newsworthy press releases consistently over time so that the media will eventually pick up one of your st… Read more