Don’t Underestimate the Power of Your Words

There’s something every PR pro out there needs to hear. It’s a message that seems obvious when you hear it but many forget it in their day to day work. What all of us need to be reminded of is every word you say and write could completely change your life and your business.

See? It doesn’t sound all that revolutio… Read more

Three Interesting Press Release Ideas

What’s harder than getting your story picked up by the media? Figuring out what angle to approach it from in the first place! Discovering a truly unique idea can cause a real brain meltdown sometimes, especially if you’ve written tons of them on the same subject. They can really start to run together, and wh… Read more

Simple Tips for Using YouTube for PR

Video has become more important than ever before to business marketing. Thanks to social video sharing websites, namely YouTube, no longer are we forced to pay big advertising dollars to put commercials on TV. Instead, small businesses can produce their own commercials at a low cost, post them for free o… Read more

Public Relations vs. Marketing: Which is More Important?

It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly?

In a perfect world, you’d be able to spend the same amount of energy on both marketing and public r… Read more

Why Infomercials Work (And What PR Pros Can Learn From Them)

It happens when we stay up past our bedtimes. The Late Late Show credits start to roll, and then, without warning, we’re suddenly in the clutches of one of those infamous infomercials. No matter how silly and cheesy these long commercials are, when you watch more than one infomercial, you’ll … Read more