How to Make a Name For Yourself Online
In this day and age of instant communication, you think it would be much simpler to get the word about your business to interested parties. But often the opposite is true, and it’s a generally long and detailed process to make people understand how awesome you are.
Why is that? During the early stages of the I… Read more
Branding – How to Recognize Your Brand Values and Protect Them
What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?
As the branding theorist Jacques Chevron has commented, a … Read more