Media Training Can Turn Your Clients and Employees Into PR Experts

Not every client or employee is equipped to deal with the media on an intimate level. When I was a journalist, public relations contacts would sometimes sit in on interviews I conducted with company executives. In most cases, the public relations department was there to lend support — as either a co… Read more

Can You Take a Vacation From Public Relations?

Half-day Fridays, long weekends, longer lunches, ducking out for “getaway” day baseball games, early afternoon drinks, meetings that last 18 holes. Summer is great fun, but some people in the public relations industry seem to be on a permanent vacation. Are you one of these PR slackers?

Wi… Read more

Apple’s Public Relations Balancing Act

Steve Jobs is alive. That much we know. But the health status of the co-founder, chairman, and chief executive officer of Apple, Inc. remains a mystery to many, especially those who believe Jobs and the company’s public relations department are not being completely honest. One thing is clear: Que… Read more

A Challenging Time for JetBlue

I can only imagine what it’s been like for the public relations people at JetBlue over the past week. If any of those folks get paid by the hour, they’ve been racking up some serious overtime.

As I’m sure you’ve heard by now, the low-cost air carrier had an operational meltdown las… Read more

Irrational Hubris?

Richard W. Edelman, the president, chief executive officer and namesake of Edelman Public, is a very happy man.

“In a world where we don’t have a belief in a single source, you don’t have a Walter Cronkite anymore. PR is the discipline on the rise,” Edelman told attendees last we… Read more