Leveraging Your Case Studies for PR Gain

Case studies are an incredibly powerful marketing and PR tool. In fact, in the 2012 B2B Content Marketing Benchmarks, Budgets, and Trends Report from the Content Marketing Institute, 70 percent of B2B marketers said that they believe case studies are an effective marketing tool. It was one of the highes… Read more

9 Things You Should Have in Your Company’s Newsroom

If you’re serious about getting media coverage for your company, one of the first things you should do is build a newsroom on your website.

Your Company’s Newsroom

A company newsroom, often referred to as a press room or media center, is a section of a company’s website or a dedicated platform … Read more