Give TV Producers Lead Time
Even for the best publicists, booking a client onto a talk show on a day’s notice is a rarity. Just as great visuals are important when pitching TV producers for an interview, so too is providing leeway to consider your proposal. Giving the producer — and yourself — enough lead time to sc… Read more
Should You do an Interview with that Aggressive Reporter?
It’d be nice if all reporters were objective, but we know that’s not the case. We’re living in the era of opinion journalism. Between blogs and cable news talk shows, the evidence is all around us. It’s getting harder and harder to find objective journalism. Everywhere you look, it seems like aggressive re… Read more