What Is a Press Release and Why Is It Important? A Guide

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According to research, 63% of global respondents claim press releases are the best way of communicating news. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source w… Read more

The News Conference: Controlling Your Message

You have some important issues you want the public to know about. You are so concerned about it that you call a news conference.

It wasn’t an easy decision. You don’t know which reporters will show up and their quick-fire questions can be intimidating. If you make one mistake, it will be captur… Read more