There Is No Magic Day to Send a Press Release

One of the questions I get asked most often is, “When is the best day to send a press release?” Now, I know right off the top that some of you are going to disagree with this, but I don’t believe there is a best day for sending press releases. I know some people will say that if you have bad news to announce, you shoul… Read more

20 Ideas for Things You Can Tweet Right Now

To make Twitter work for your company, you have to Tweet consistently. But sometimes this can prove challenging as you aren’t really sure what to share. Here are a ton of ideas to get you going:

  1. An interesting article you just came across. Two things worth pointing out here: first, the number one thin
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How to Use Feature Stories as a Public Relations Tool

What is a Feature Story?

In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  … Read more