8 Strategies to Drastically Improve Your Small Business Branding

Are you struggling to figure out how to improve your small business branding? Don’t worry, because you aren’t alone. More than half of marketers (61%) say they struggle to generate leads.

Running a business isn’t easy. It can take some time to grow and become identifiable to your audi… Read more

4 Signs Your Brand is Outdated

Branding is something that a lot of companies seem to take the “set it and forget it” approach with. But times are always changing. Your business is changing, your customers are changing, and the way you communicate with one another is changing too. With that in mind, it only makes sense that y… Read more

Top Alternatives to Business Cards

First off, let me say that I’m not here to proclaim the death of the business card. Traditional business cards are still very useful, and you should certainly have some on you at all times. However, it’s no secret that most business cards either end up buried in a filing cabinet or in the nearest … Read more

Branding – How to Recognize Your Brand Values and Protect Them

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?

As the branding theorist Jacques Chevron has commented, a … Read more