3 Ways You Can Improve Your Press Release Closing Sentences

Stories are only as good as their endings. If you have an amazing story but goof up the very last part it leaves a bad taste in readers’ mouths. Even though they enjoyed the story up until that point, it will be the main thing they remember, guaranteed.

This goes for every single thing you write, be it a creative … Read more

What Your PR Team and Sales Team Should Be Doing for Each Other

Many companies fail to take advantage of internal relationships that could help build their brand and further sales. Case in point—the PR team and the sales team. In many cases, they act like two separate families living in the same town. Maybe they see each other from time to time in passing, but they aren’… Read more

Google Confirms the Importance of PR in SEO

Most of us have always known that an inextricable link existed between PR and SEO. Earning brand mentions and links from various websites—whether via guest blogging, earned media, etc.—has long been considered to be good for increasing your search engine presence. However, it wasn’t until very recent… Read more

There’s Nothing Wrong with Admitting You’re Wrong

I’m not going to lie. I have a hard time admitting when I’m wrong. But I’m not alone. Most people don’t like admitting they’re wrong. Pride is a tough thing to swallow, and we’ll go to any lengths to justify our mistakes and to pass the blame to someone else.

The problem is that this doesn’t fly in business. If yo… Read more

10 Questions to Ask Before Sponsoring an Event

Sponsoring an Event?

Have you been asked to sponsor an event like a trade show? Or maybe the thought has crossed your mind as a way to get good press? Here are a few questions you need to ask before making the decision.

Questions to Ask Before Sponsoring an Event

Whenever you sponsor an event, you’re spending m… Read more

How to Use Reddit for PR

Reddit—it’s uncharted territory for most businesses. And who could blame them? The site is full of people just looking to rain on someone’s parade. The “Redditors” (as they like to be called) are notorious for their cynical, glass-half-empty attitudes and are ready, willing, and able to call out any BS t… Read more

Is it Really Important to Become an Expert in Your Field?

You’ve no doubt read countless blogs parroting the same advice about becoming an “expert” in whatever field you work in. They claim that if the public sees you as a true professional in the industry it will lead to more sales and heightened respect for your company. For instance if you show you know everythi… Read more

Why Radio Interviews Scare the Hell Out of Most People and What You Can Do About It

They say most people have a greater fear of public speaking than they do of death. Think about that for a second. People are more afraid of speaking in front of an audience than they are of dying. That’s pretty wild when you really stop to think about it.

Not surprisingly, a lot of people are scared as hell of get… Read more

5 Good Reasons to Consider Repositioning Your Brand

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more

Branding – How to Recognize Your Brand Values and Protect Them

What is a brand, anyway? It seems like it is a mysterious “something-or-other” that isn’t marketing, isn’t PR, isn’t advertising. So if we know what it isn’t, shouldn’t we also know what a brand is?

As the branding theorist Jacques Chevron has commented, a … Read more