7 Press Release Ideas for Any Industry
Most of the time finding a topic for a press release is easy—your company has a new product coming out or is increasing the services offered. Other times finding something to write about is difficult. You want to get some press for your company, but don’t want to waste anyone’s time with fluff. So what are som… Read more
5 Reasons You Should Show Personality in a Press Release
We have talked a lot about making sure that your press release is concise and easy to read and understand. Journalists, bloggers, and other writers don’t have a lot of time to read lengthy prose on your news, however, that doesn’t mean it needs to be a “just the facts” piece with no excitement to it. There are s… Read more
Refresh Your Ideas: 7 Ideas to Update Old Content
There are many reasons why it is a good idea to refresh or reuse your blog content from time to time. First off, updating content takes a lot less time than creating an original post from scratch. Second, if your audience as grown over the life of your blog, most people haven’t seen this earlier post so it’s bra… Read more
5 Tips for Effective Email Newsletters
Ah, the dreaded newsletter. Either they never get opened or worse, they head directly to the spam folder. It seems every nearly every company, brand, or organization offers some type of email newsletter, whether or not it gets read is another story. So what can you do to set your newsletter apart from the th… Read more
Outside the Link: Google’s Crowned PR as the New SEO
Remember years ago when you would search for something and come across a website riddled with nonsense words everywhere? Those Wild West days of SEO are thought of with a quiet laugh and a roll of the eyes. Those websites were never pretty and often full of junk and even viruses, but they always seemed to pop u… Read more
Public Relations Tips for Small Town Folks
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When most people think of people working in PR they imagine someone with a Bluetooth device in their ear, a latte in one hand, a phone in the other, and driving downtown in the big city with music blaring. While some of that is undoubtedly true (where’s my phone and latt… Read more
The Essence of Public Relations in a Digital World
It’s safe to say that PR has adapted to the digital world safe and sound. Some industries, like buggy whip crafting, just don’t translate to new technologies and fall to the wayside eventually, but PR has managed to survive the transition. While some things like press releases are in danger of eventually f… Read more
Differences Between Writing a Press Release and a Blog
Writing is writing, right? You sit down, bang your head on the desk for a while, and eventually you come away with something that resembles properly formed sentences. While there is some truth to this (especially the head banging part), it would be unwise to pretend that the process of writing a press relea… Read more
Writing Contributed Articles for PR? It’s Not About You.
The days of sitting back and waiting for the media to come interview you or cover your company are long gone. These days, one of the best ways to get your name out there is by writing contributed articles to targeted publications your audience reads. That’s right, you need to be the content creator. Dwindlin… Read more
Trendjacking or Hopping on Trends: Good or Bad in the Long Run?
Every day you scour the web looking for new ideas on campaigns. It’s always a good idea to keep up with what everyone else is doing if only so you know what ideas are out there. You wouldn’t want to inadvertently copy another company’s idea, after all.
With all this scouring, though, you notice a hot new trend, … Read more